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How to Market a Card Game on TikTok

How to Market a Card Game on TikTok

TikTok, seaport games, marketing, card game

How to Use TikTok to Market a Card Game

*photo credit to pixabay

TikTok is a great tool for getting the word out about your product. There are a lot of niche audiences that you can reach, and there is definitely a growing tabletop gaming and card game community. There are many popular accounts dedicated to reviewing board and card games, such as Board Games In A Minute, with videos that get many views and likes.

Videos on TikTok can be up to three minutes long, which is more than enough time to give a basic rundown of your game for advertising and for letting people know a game is on Kickstarter.

Video demonstrations about card games include some upbeat music as a person or pair of hands play the game and show off the cards as a voice narrates on how to play the game.

hashtags, card game, seaport games

Use Hashtags on TikTok

TikTok, like many social media websites, uses hashtags to reach your community. When you search for keywords such as “kickstartergames” or “card games”  videos with descriptions that match those words will show up.

card game, TikTok, Seaport Games

The Basics of TikTok

*photo credit to pixabay

There are personal and business accounts on TikTok, and both account types have  free and paid options. 

On a business account, there is access to a business suite, where you can look at basic analytics on your videos.  Analytics may include a video’s number of views and how long your video was watched per viewer. 

Like any other video application, you really want to have a good microphone, good camera, and good lighting to produce a quality video. 

You can link your Instagram profile to your profile.

social media marketing, seaport games, TikTok, card game

*photo credit pixabay

The basic interactions on TikTok are liking, commenting and sharing, but there is also a view count.


There are a lot of trends on TikTok. Recently, a very popular trend was the “slow zoom” trend, where the camera slowly zooms in on the person recording while the song Wildest Dreams by Taylor Swift plays. A lot of people were making different kinds of videos with that trend, using the slow zoom effect and song.


One of the things that makes TikTok unique is “sounds”, which is basically just the sound that goes with the video. A lot of the time the sound on somebody’s video will start trending and a lot of people start using that sound in their own videos. For example, there was a popular video where in the sound was “I want waffle fries!”  After that, people started using that sound “I  want waffle fries!” in their own video, usually lip syncing it. Using popular sounds is a fun way to get creative and gain traction, and hopefully end up trending!

And of course a great way to get in contact with the community is through liking and commenting on other videos, replying to the comments you get on your own videos, and following people!

Learn More

That’s the basic overview, but there is more. Check out the new TikTok for Pirate Party: Women of the High Seas card game @piratepartycards

Here are some great articles about marketing on TikTok:

TikTok Marketing for Beginners

An In-Depth Look at Marketing on TikTok

5 Ways to Unleash the Power of Marketing on TikTok

8 TikTok Marketing Examples

Did you enjoy this article?  Please leave a comment and let us know what you would like to learn about game development, marketing and design.

Donika Huls

Donika Huls

Social Media Marketing Intern

Donika is a graphic designer with a passion for gaming. She grew up playing video games and tabletop games, and is an especially big fan of RPGs. As a recent graduate of Peninsula College, she is a pirate through and through and excited to be on board for Seaport Games!


7 Reasons Why A Card Game Is the Best First Game to Develop

7 Reasons Why A Card Game Is the Best First Game to Develop

Card games are the best option for a first tabletop game development project.

There are many reasons to choose a card game as the first game development project for an independent tabletop game publisher.  The business of publishing your first game is more complex than you might think. There is so much to learn: design, development, marketing, manufacturing, international freight, supply chain, customs, regulations, and more.  Card games can be less expensive to make, test, manufacture, ship and crowdsource than a board game.

Here are the top 7 reasons to develop a card game as your first game project.

3 three main components to a card game is a deck of cards rules and a box

#7 Card Games Are Small - and that’s a good thing!

There are only three components for many card games: a deck of cards, a small rules booklet and a small box.  It’s easy to have the game with you when you are out and about. You never know when you might get the chance for a quick game with friends.

handmade card games are cheap and easy to design and test

#6 Card Games Are Easy To Design

A handmade deck of cards is very easy to make. Get a stack of 3×5 index cards, a pencil and good eraser. Some designers use labels and card stock in their printers or get blank poker-sized cards to adapt, but it doesn’t have to be that fancy to start.


friends play testing a new card game

#5 Card Games Are Easy To Test

It’s fast and easy to change text, design, and other elements drawn on a card.

Card games can be easy to learn, even if the strategy takes a while to master. A causal play test with friends and family can take as little as 20 minutes.

Card games are lightweight “filler” games for serious gamers, so a card game can make a good warm-up at game night with friends before Dungeons and Dragons, Magic The Gathering, or other heavier board games.

Put your card game in a ziplock baggie or 6×10 flat mailing envelope, then throw it in your backpack or car trunk.  You never know when you might get the chance for a quick game test at lunch break, happy hour, waiting for a plane, or waiting for anything.

Get off your cell phone and make friends while playing your card game!

box of prototypes of the card game pirate party women of the high seas from Seaport Games

#4 Printed Prototypes Are Cheap

Once your game has been thoroughly tested, create some art and graphic design, then get a printed prototype made.

The quality of digitally printed card games is very good. Online prototype printers such as Print & Play and The Game Crafter make it easy and relatively cheap to print.  This means a small budget, indie game designer can afford to make several games for play testing at game nights or at Friendly Local Game Shops, and at conventions.

A card game can be cheaper to print and cheaper to ship than board games.  Send your good looking card game prototype to game reviewers and content creators.

card games on a pallet shipping from the game manufacturer

#3 Card Games Are Affordable to Manufacture and Ship

Every game manufacture offers customizable professional quality playing cards in standard sizes.

Inexpensive cardboard tuck boxes fit a typical 54-card deck. Small two-piece boxes are made to fit two decks. Custom options cost more, but are still relatively inexpensive.

Economies of scale can make card games a good first option.  Be prepared to make a minimum of 2000 copies.

Freight is much less for cards games since they are smaller in size and weigh much less than board games.  They are easier and cheaper to store as well.



Kickstarter recommends the best price tier at $25 or less

#2 Card Games Can Be Easier to Sell

Marketing a new game for sale can be a daunting task.  The price for manufacturing a card game is very reasonable, which makes the price point affordable for your customers.

Many tabletop game companies crowdsource games on Kickstarter.   The recommended and most popular price level for backers is under $25. This is the price point for many card games.

Card games take up less shelf space and are cheaper to stock at your friendly local game shop.


pirate [arty women of the high seas card game for 2-4 people from Seaport Games

#1 Card Games Are Fun For Everyone!

Young, old, and everyone in between enjoys a good card game. You can design your card game for children, student, adults, or for the whole family.  Your card game can be simple, strategic, funny, or it can teach skills or tell a story.  Card games are fun, universal, and popular.


I hope you enjoyed this article and got something out it.  Was this helpful to you?

What would you like to learn more about  in game design and development?

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Marge Rosen

Marge Rosen

Game Designer and Publisher


Marge owns Seaport Games, an indie tabletop game design studio and publisher in the small seaport city of Port Angeles, Washington, USA .  When COVID-19 hit, her lifelong career as a musician was put on hold, so she turned to another passion – board games!  View other posts by Marge